Robust or Risky: Marketing During Corona Virus (COVID-19)
COVID-19 is a human tragedy that is having real-world (and global) consequences in all facets of everyday life – including marketing – and it seems increasingly likely it’s a matter of WHEN, not a matter of IF potential effects will occur.
Right now, a lot of my clients are asking questions – and being better prepared for any potential scenario that might occur:
How might an outbreak affect my customers? My prospects? My market?
How might it affect my sales strategy? My lead flow? My ability to reach and engage prospects?
How might it affect my staff? My supply chain? My systems and processes? My ability to deliver a quality outcome? Me?
How might it affect my marketing performance? My sales? My revenue? My cashflow? My survivability?
How can I capitalise on the opportunities this creates in my market, and turn a bad situation good?
How might I “bounce back” from the worst of it, if it’s bad?
And how can I be generous during this to those people (staff, customers, prospects, and wider society) who might be in need? (Because, as important as marketing is, it’s a means – not an end.)
Want to work with me?
Sorry, there’s a little bit of a waiting list on most of my stuff. So I currently only have capacity in my calendar for:
Marketing Strategy Half-Day Intensive (x2 in March) – Get deeper insight on how to attract more clients more easily, and make sales far simpler in this half-day facilitated on-site
Robust Marketing Check-Up (x1 in Early-to-Mid March) – Identify risky Corona Virus issues in your marketing, and develop strategies to mitigate these risks
“Just fill my sales pipeline for me so I never have to worry about it again please, Brent” – Next slot opening, April 2020